While there are a few issues surrounding beacons, vendors and service providers are actively working to fix these problems. Many beacon network deployments may not have made it beyond the planning room due to the fact that they are often perceived to be quite challenging. Most beacons used today use Nordic Semiconductor or Texas Instruments chipsets.īeacon signal range can vary from two to 80 meters, dependent on obstructions, settings and battery power. Traditional beacons are not necessarily Wi-Fi connected, but many manufacturers today offer beacons that now contain memory, additional sensors such as temperature and motion, and cloud-connecting capabilities. While many beacons need a mobile app installed for the transmission to be successful, some beacon protocols do not require specially crafted apps. Once a device receives a signal from a beacon, it will connect to the internet and reference the beacon's ID, at which point appropriate data is then sent to the target device. Beacons can be so precise as to target a user standing in front of a particular product at a store, viewing a particular painting at a museum or sitting in a certain seat at an arena.īeacons in their simplest sense are unaware of themselves or any devices around them they merely transmit a signal that can be picked up by nearby smart devices. They are generally low-cost, battery-powered and used to transmit location-based services to nearby devices.
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The beacon itself is a small location-based technology device that transmits a signal using Bluetooth Low Energy (also known as Bluetooth Smart). With the release of the company's own beacon technology, Google developers said, "Just like lighthouses have helped sailors navigate the world for thousands of years, electronic beacons can be used to provide precise location and contextual cues within apps to help you navigate the world."
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